Bally Casino Cookies Policy
This Cookies Policy explains how Bally Casino uses cookies and similar technologies when you visit or use its online services in the United Kingdom. It describes what these technologies do, the categories we may use, and the choices available to you.
Cookies can help Bally Casino provide a secure, reliable and personalised experience. This policy should be read together with our other privacy and website information. If you have questions about cookies or your preferences, you can contact support@ballycasino-uk.online.
What Cookies Are
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your browser or device and remember certain information. A cookie may record details such as your session status, selected preferences, language settings or the pages you visit.
Cookies can be temporary or persistent. Session cookies are normally removed when you close your browser. Persistent cookies remain on your device for a set period or until you delete them. The period for which a cookie remains active depends on its purpose and configuration.
Bally Casino may also use technologies that perform a similar function, including pixels, software development kits, browser storage and device identifiers. In this policy, the term cookies includes these similar technologies where appropriate.
Types of Cookies
The cookies used by Bally Casino can be grouped according to their purpose. Some are placed directly by Bally Casino, while others may be placed by service providers that support website operation, analytics, security or communications.
The main categories are:
- Essential cookies, which support core website functions, account access and security.
- Performance cookies, which help us understand how visitors use the website and identify technical issues.
- Functional cookies, which remember choices and improve convenience.
- Marketing cookies, which may help deliver relevant advertising or measure the effectiveness of promotional activity.
Some cookies may serve more than one purpose. The availability of a particular category may also depend on the services and features active on the Bally Casino website at a given time.
Essential Cookies
Essential cookies are necessary for the website and its basic services to operate. They may support account registration, login sessions, responsible access controls, navigation and the secure processing of requests.
These cookies can help Bally Casino:
- Keep you signed in during an active session.
- Maintain the security and integrity of account areas.
- Remember information needed to complete a transaction or other requested action.
- Direct requests to the appropriate technical systems.
- Detect unusual activity, misuse or attempts to interfere with the website.
- Apply settings relating to cookie choices and privacy controls.
Because essential cookies support services that you request or rely on, disabling them may prevent parts of the website from working correctly. This could affect account access, navigation or other important functions.
Performance Cookies
Performance cookies collect information about how visitors use the Bally Casino website. They may show which pages are visited, how users move through the site, whether content loads correctly and where errors occur.
The information gathered is generally used in an aggregated or pseudonymous form. It helps Bally Casino assess website performance without needing to use the information to identify you directly for every measurement. These cookies may assist with:
- Understanding traffic patterns and popular areas of the website.
- Monitoring page speed, stability and technical availability.
- Identifying broken links, failed requests or other user experience problems.
- Testing changes to website design or functionality.
- Improving the clarity, accessibility and overall performance of online services.
If you decline performance cookies, the website can usually continue to operate, although Bally Casino may have less information available for diagnosing issues and improving the service.
Functional Cookies
Functional cookies allow the website to remember choices you make. They are designed to provide a more convenient experience and may reduce the need to enter the same preferences each time you return.
Depending on the features in use, functional cookies may remember settings such as language, region, display preferences, notification choices or the way certain content is presented. They may also support optional tools that you choose to use.
Functional cookies are not always required for basic access. However, disabling them may mean that preferences are not retained and some personalised features may need to be selected again. Bally Casino will continue to apply essential security and account controls regardless of whether optional functional cookies are accepted.
Marketing Cookies
Marketing cookies may be used to understand the effectiveness of advertising and promotional communications, limit how often an advertisement is shown, or present content that is more relevant to your interests. They may be placed by Bally Casino or by selected partners acting on its behalf.
These cookies can help measure activities such as:
- Whether a visitor has interacted with a campaign.
- Which promotional content has generated visits to the website.
- Whether advertising is being shown repeatedly to the same browser.
- How users respond to different messages or advertising placements.
Marketing cookies do not change the rules that apply to account eligibility, promotions or responsible use of the service. Promotional offers remain subject to their stated terms, availability and any applicable account conditions.
If you do not allow marketing cookies, you may still see Bally Casino advertising or promotional content. It may simply be less tailored to your interests, and campaign measurement may be less accurate.
Managing Cookies
You can manage cookie preferences through the consent controls made available on the Bally Casino website. Where provided, these controls allow you to accept or refuse optional categories. Essential cookies cannot normally be disabled through the consent tool because they support core website functions.
You can also manage cookies through your browser settings. Most browsers allow you to:
- View cookies stored on your device.
- Delete existing cookies.
- Block cookies from particular websites.
- Block third-party cookies.
- Receive an alert before cookies are stored.
Browser controls operate separately from the Bally Casino consent tool. If you use more than one browser or device, your choices may need to be applied separately on each one. Deleting cookies may also remove saved preferences, sign you out of an account or affect the operation of other websites.
Some devices provide additional privacy controls, such as restrictions on tracking or advertising identifiers. The available options depend on your device, operating system and browser. Changes to these settings may affect how online services function.
Third-Party Cookies
Third-party cookies may be placed by service providers that help Bally Casino deliver, secure, analyse or improve its online services. These providers may process information about your browser or device in accordance with their own privacy information and contractual arrangements.
Third-party services may include tools used for website analytics, fraud prevention, payment-related functionality, customer support, content delivery, advertising measurement or technical monitoring. The specific providers and cookies may change as the website develops or as Bally Casino updates its technology.
Third-party cookies are controlled by the relevant provider as well as by your browser and, where applicable, the Bally Casino consent settings. A third party may be able to recognise your browser when it visits other websites that use the same service. The availability and operation of third-party controls are determined by that provider.
Bally Casino takes steps to use third-party services for legitimate business and service purposes. However, external websites and services are not controlled by Bally Casino. You should review the privacy and cookie information published by any third party if you want to understand its practices in greater detail.
Policy Updates
Bally Casino may update this Cookies Policy when its website, technology, service providers or cookie practices change. We may also revise the wording to improve clarity or reflect changes in applicable expectations and operational processes.
The latest version will be made available on the relevant Bally Casino website page. The date or other information displayed with the policy may help you identify when it was last reviewed. Where a change is significant, additional information may be provided through the website or another suitable communication channel.
We recommend checking this page periodically so that you remain informed about how cookies are used and how your preferences can be managed. Continuing to use the website after an updated policy is published does not remove the controls available to you for optional cookies.
This policy concerns cookies and similar technologies. It does not replace information provided in Bally Casino privacy notices, account terms, promotional terms or responsible gambling information. Those documents may explain other aspects of how information is collected and used when you access or use the service.
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