Bally Casino Cookies Policy
This Cookies Policy explains how Bally Casino uses cookies and similar technologies when you visit or use the Bally Casino website. It describes the purposes of these technologies, the choices available to you, and how they may affect your experience.
Cookies help Bally Casino operate its online services, remember selected preferences, understand how visitors use the website, and present communications that may be more relevant. This policy should be read together with the other policies and terms published on the Bally Casino website. If you have questions about this policy, you can contact the support team at [email protected].
What Cookies Are
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your browser or device during a visit and, in some cases, during later visits. Cookies cannot normally be used to read unrelated files stored on your device.
Some cookies are set directly by Bally Casino, while others may be placed by service providers that support website functionality, analytics, security, or advertising activities. Similar technologies may include pixels, tags, local storage, and device identifiers. For simplicity, this policy refers to these technologies collectively as cookies unless a specific distinction is important.
Cookies may be either session cookies or persistent cookies. Session cookies are removed when you close your browser, while persistent cookies remain for a defined period or until you delete them. The period for which a cookie remains active depends on its purpose and configuration.
Types of Cookies
Bally Casino uses different categories of cookies because each category serves a different purpose. The availability of particular cookies may change as the website, its features, or its service providers are updated.
- Essential cookies support core website operations, account access, security, and responsible use of the service.
- Performance cookies provide information about website visits, technical performance, and areas that may require improvement.
- Functional cookies remember choices and settings to make the website more convenient to use.
- Marketing cookies may help measure promotional activity or deliver advertising that is more relevant to your interests.
Some cookies may fall into more than one practical category. Where this occurs, Bally Casino will consider the primary function of the cookie when presenting information and managing available choices.
Essential Cookies
Essential cookies are required for important parts of the Bally Casino website to operate. They may support account login, session management, fraud prevention, security controls, navigation, and the delivery of pages or services requested by you.
These cookies can help the website recognise that a user has successfully signed in, maintain a secure session, and prevent unauthorised activity. They may also remember information about cookie preferences so that the website does not repeatedly ask you to make the same selection during a defined period.
Because these cookies support functions that you request or that are necessary for the service to operate securely, they may not be available for complete deactivation through the website preference tool. Blocking them through your browser may prevent certain features from working correctly, including account access or game-related functions.
Performance Cookies
Performance cookies collect information about how visitors use the website. This may include the pages visited, the time spent on a page, general navigation patterns, error messages, and whether a page loads successfully. The information is used to understand website performance rather than to provide the core account service.
Bally Casino may use performance information to identify technical problems, improve page design, assess the usefulness of content, and make the website easier to navigate. Where practical, information from these cookies is reviewed in an aggregated or otherwise limited form.
If you do not allow performance cookies, the website can generally still be used. However, Bally Casino may have less information available to diagnose problems or evaluate improvements. Disabling these cookies does not necessarily remove all technical data generated when you access the website.
Functional Cookies
Functional cookies allow Bally Casino to remember choices that you make. Examples may include language or display preferences, region settings, selected interface options, and information that helps provide a more consistent experience between visits.
These cookies are designed to improve convenience and personalisation without being essential to the basic operation of the website. If you decline them, some preferences may need to be selected again, and certain optional features may not operate in the way intended.
Functional cookies do not remove the need to keep your account information secure. You should always use a private device where appropriate, protect your login details, and log out after using an account on a shared or public device.
Marketing Cookies
Marketing cookies may be used to understand the effectiveness of promotional campaigns, limit repeated advertisements, or help display communications that are more relevant to your apparent interests. They can also assist with measuring visits that result from a particular campaign or referral source.
These cookies may be placed by Bally Casino or by carefully selected advertising, analytics, or campaign partners. A partner may use information collected through its technology in accordance with its own privacy information. Bally Casino does not treat marketing cookies as a requirement for accessing the core website service.
Marketing cookies may involve information about your browser, device, approximate location, pages visited, or interactions with promotional content. They are not intended to reveal your account password or payment details. You can refuse or withdraw permission for these cookies through the available cookie controls or your browser settings.
Even when marketing cookies are disabled, you may still see Bally Casino advertising or other online advertising. The difference is that such content may be less tailored to your interests, and campaign measurement may be more limited.
Managing Cookies
When you first visit the Bally Casino website, you may be presented with a cookie notice or preference tool. Where applicable, this tool allows you to accept optional cookies, reject them, or select categories according to your preferences. Your choices may be stored in an essential cookie so that they can be recognised on later visits.
You can also manage cookies through the settings in your browser. Most browsers allow you to view stored cookies, delete existing cookies, block all cookies, or receive a warning before a cookie is placed. Instructions vary between browsers and devices, so you should consult the relevant provider's guidance.
- Deleting cookies may remove saved preferences and require you to sign in or make selections again.
- Blocking all cookies may affect security, navigation, account access, and other website functions.
- Blocking optional cookies will not necessarily stop all information from being processed for essential operational purposes.
- Cookie choices may need to be repeated if you use a different browser, device, or cleared browsing profile.
Where a consent option is provided, you may change your selection at any time by reopening the cookie preference tool or adjusting your browser settings. Withdrawing permission does not affect processing that took place before the withdrawal, and it may not immediately remove cookies already stored on your device. Those cookies can usually be deleted through your browser controls.
Third-Party Cookies
Some functions on the Bally Casino website may rely on services supplied by third parties. These providers may place cookies or use similar technologies to deliver services such as website measurement, security monitoring, customer assistance, payment-related functionality, or campaign reporting.
Third-party technologies are controlled by the provider that places them. The provider may process information under its own terms and privacy notice, which can include details about retention, international operations, and available privacy controls. Bally Casino seeks to work with providers whose services are suitable for the relevant website function, but the precise operation of third-party technology may change independently of Bally Casino.
Links to external websites or services may also be available through the Bally Casino website. Visiting an external service can result in cookies being placed under that service's policies. You should review the relevant provider information before submitting personal information or enabling optional technologies.
Third-party cookies are not necessarily used on every page or for every visitor. Their presence may depend on the feature being accessed, your cookie settings, the device used, and whether a particular service is available at that time.
Policy Updates
Bally Casino may update this Cookies Policy when its website, technologies, service providers, or operational practices change. An updated version will be published on the relevant website page, and the revised wording will apply from the stated effective date or, where no date is shown, from publication.
Changes may include the addition or removal of cookie categories, adjustments to retention periods, changes to third-party providers, or clearer explanations of available controls. You should review this policy periodically so that you remain informed about how cookies are used.
If an update requires a new choice from you, Bally Casino may display a renewed cookie notice or preference request. Continuing to use the website after an update does not automatically mean that optional cookies are accepted where a separate permission choice is required.
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